APA (7th ed.) Citation

Tan, J. L. (1986). International marketing strategies: Text, cases and readings. Mernie's Commercial Press.

Chicago Style (17th ed.) Citation

Tan, John Lee. International Marketing Strategies: Text, Cases and Readings. Manila: Mernie's Commercial Press, 1986.

MLA (9th ed.) Citation

Tan, John Lee. International Marketing Strategies: Text, Cases and Readings. Mernie's Commercial Press, 1986.