Innovation and creativity in travel research and marketing keys to survival and opportunity the Travel and Tourism Research twelfh annual conference proceedings. - Travel and Tourism Research Association (Salt Lake City, Utah Bureau of Economic and Business Research, College of Business, University of Utah, 1981)
Papers presented at the Conference held at the Hotel Sahara, Las Vegas, Nevada, June 7-10, 1981.
Keywords: Tourist trade -- Congresses; Travel -- Research; Marketing