APA (7th ed.) Citation

Dichter, E. (1975). Packaging the sixth sense: A guide to identifying consumer motivation. Cashners Books.

Chicago Style (17th ed.) Citation

Dichter, Ernest. Packaging the Sixth Sense: A Guide to Identifying Consumer Motivation. Boston: Cashners Books, 1975.

MLA (9th ed.) Citation

Dichter, Ernest. Packaging the Sixth Sense: A Guide to Identifying Consumer Motivation. Cashners Books, 1975.