Successful writing a short course for professionals - Vardaman, George T.; Vardaman, Patricia Black (New York Wiley, 1977)
1. The pride strategy : an overview.--2. Personal purposes: receiver attitudes situational.--3. Personal purposes: receiver attitudes predetermined.--4. Task purposes: receiver attitudes situational.--5. Impact and design: initial phase.--6. Impact and design: follow-up and pay-off phase.--7. Desin: applications and summary.--8. Execution: letters and memoranda.--9. Execution: reports.--10. Execution: forms.--11. Execution clarity, correctness, and coherence.
Keywords: Commercial correspondence -- Problems, exercises, etc; English language -- Business English -- Problems, exercises, etc