Elam, H. G., & Paley, N. (1978). Marketing for the non-marketing executive. AMACOM.
Chicago Style (17th ed.) CitationElam, Houston G., and Norton Paley. Marketing for the Non-marketing Executive. New York: AMACOM, 1978.
MLA (9th ed.) CitationElam, Houston G., and Norton Paley. Marketing for the Non-marketing Executive. AMACOM, 1978.
Warning: These citations may not always be 100% accurate.