APA (7th ed.) Citation

McCarthy, E. J. (1978). Basic marketing: A managerial approach. R. D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. Homewood, Ill: R. D. Irwin, 1978.

MLA (9th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. R. D. Irwin, 1978.