Comparison advertising a worldwide study

Detalles Bibliográficos
Autor Principal:	Boddewyn, J. J. (Jean J.)
Autor Corporativo:	International Advertising Association (1938- ).
Outros autores:	Marton, Katherin
Formato:	Libro
Idioma:	English
Publicado:	New York Hastings House c1978.
Series:	Communication arts book
Subjects:	Advertising, Comparison.