Boddewyn, J. J., & Marton, K. (1978). Comparison advertising: A worldwide study. Hastings House.
Chicago Style (17. basım) AtıfBoddewyn, J. J., ve Katherin Marton. Comparison Advertising: A Worldwide Study. New York: Hastings House, 1978.
MLA (9th ed.) AtıfBoddewyn, J. J., ve Katherin Marton. Comparison Advertising: A Worldwide Study. Hastings House, 1978.
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