Cita APA

Boddewyn, J. J., & Marton, K. (1978). Comparison advertising: A worldwide study. Hastings House.

Citación estilo Chicago

Boddewyn, J. J., and Katherin Marton. Comparison Advertising: A Worldwide Study. New York: Hastings House, 1978.

Cita MLA

Boddewyn, J. J., and Katherin Marton. Comparison Advertising: A Worldwide Study. Hastings House, 1978.

Warning: These citations may not always be 100% accurate.