Citazione Stile APA (7a Edizione)

Boddewyn, J. J., & Marton, K. (1978). Comparison advertising: A worldwide study. Hastings House.

Citazione stile Chigago Style (17a edizione)

Boddewyn, J. J., e Katherin Marton. Comparison Advertising: A Worldwide Study. New York: Hastings House, 1978.

Citatione MLA (9a ed.)

Boddewyn, J. J., e Katherin Marton. Comparison Advertising: A Worldwide Study. Hastings House, 1978.