APA (7th ed.) Citation

Reichert, G., & McCae, T. B. S. a. (1977). Advertising. Alexander Hamilton Institute.

Chicago Style (17th ed.) Citation

Reichert, Gene, and Thomas B. Successful advertising McCae. Advertising. New York: Alexander Hamilton Institute, 1977.

MLA (9th ed.) Citation

Reichert, Gene, and Thomas B. Successful advertising McCae. Advertising. Alexander Hamilton Institute, 1977.