Haight, W. (1976). Retail advertising: Management and technique. General Learning Press.
Lua i Stíl Chicago (17ú heag.)Haight, William. Retail Advertising: Management and Technique. Morristown, N.J: General Learning Press, 1976.
Lua MLA (9ú heag.)Haight, William. Retail Advertising: Management and Technique. General Learning Press, 1976.
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