APA (7th ed.) Citation

Bell, M. L. (1972). Marketing: Concepts and strategy (2nd ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Bell, Martin L. Marketing: Concepts and Strategy. 2nd ed. Boston: Houghton Mifflin, 1972.

MLA (9th ed.) Citation

Bell, Martin L. Marketing: Concepts and Strategy. 2nd ed. Houghton Mifflin, 1972.

Warning: These citations may not always be 100% accurate.