Cita APA (7th ed.)

Jefkins, F. W. (1976). Advertising today (2nd ed.). International Textbook Co.

Cita Chicago (17th ed.)

Jefkins, Frank William. Advertising Today. 2nd ed. London: International Textbook Co, 1976.

Cita MLA (9th ed.)

Jefkins, Frank William. Advertising Today. 2nd ed. International Textbook Co, 1976.