Kotler, P. (1989). Readings in marketing management. Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Readings in Marketing Management. Englewood Cliffs, N.J: Prentice-Hall, 1989.
MLA (9th ed.) CitationKotler, Philip. Readings in Marketing Management. Prentice-Hall, 1989.
Warning: These citations may not always be 100% accurate.