Guidelines for the teaching of marketing in the training of librarians, documentalists, and archivists - Savard, Rjean 1950-; Unesco. General Information Programme; UNISIST (Program). (Paris General Information Programme and UNISIST, United Nations Educational, Scientific and Cultural Organization, 1988)
"PGI-88/WS/1."
"Selected bibliography on the marketing of information services": p. 81-84.
Includes bibliographical references.
Keywords: Information science -- Study and teaching; Information services -- Marketing -- Study and teaching; Marketing -- Study and teaching