APA (7th ed.) Citation

Aaker, D. A., & Myers, J. G. (1987). Advertising management (3rd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Aaker, David A., and John G. Myers. Advertising Management. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1987.

MLA (9th ed.) Citation

Aaker, David A., and John G. Myers. Advertising Management. 3rd ed. Prentice-Hall, 1987.