APA-Zitierstil (7. Ausg.)

Patti, C. H. (1990). The making of effective advertising. Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Patti, Charles H. The Making of Effective Advertising. Englewood Cliffs, N.J: Prentice-Hall, 1990.

MLA-Zitierstil (9. Ausg.)

Patti, Charles H. The Making of Effective Advertising. Prentice-Hall, 1990.