Cita APA (7th ed.)

Patti, C. H. (1990). The making of effective advertising. Prentice-Hall.

Cita Chicago (17th ed.)

Patti, Charles H. The Making of Effective Advertising. Englewood Cliffs, N.J: Prentice-Hall, 1990.

Cita MLA (9th ed.)

Patti, Charles H. The Making of Effective Advertising. Prentice-Hall, 1990.