APA aipamena

Patti, C. H. (1990). The making of effective advertising. Prentice-Hall.

Chicago Style aipamena

Patti, Charles H. The Making of Effective Advertising. Englewood Cliffs, N.J: Prentice-Hall, 1990.

MLA aipamena

Patti, Charles H. The Making of Effective Advertising. Prentice-Hall, 1990.

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