APA (7th ed.) Citation

Patti, C. H. (1990). The making of effective advertising. Prentice-Hall.

Chicago Style (17th ed.) Citation

Patti, Charles H. The Making of Effective Advertising. Englewood Cliffs, N.J: Prentice-Hall, 1990.

MLA (9th ed.) Citation

Patti, Charles H. The Making of Effective Advertising. Prentice-Hall, 1990.

Warning: These citations may not always be 100% accurate.