Jewler, A. J. (1989). Creative strategy in advertising (3rd ed.). Wadsworth.
Citación estilo ChicagoJewler, A. Jerome. Creative Strategy in Advertising. 3rd ed. Belmont, Calif: Wadsworth, 1989.
Cita MLAJewler, A. Jerome. Creative Strategy in Advertising. 3rd ed. Wadsworth, 1989.
Warning: These citations may not always be 100% accurate.