APA (7th ed.) Citation

Schulberg, B. (1989). Radio advertising: The authoritative handbook. NTC Business Books.

Chicago Style (17th ed.) Citation

Schulberg, Bob. Radio Advertising: The Authoritative Handbook. Lincolnwood, Ill: NTC Business Books, 1989.

MLA (9th ed.) Citation

Schulberg, Bob. Radio Advertising: The Authoritative Handbook. NTC Business Books, 1989.