APA (7th ed.) Citation

Ball-Rokeach, S. J., Grube, J. W., & Rokeach, M. (1984). The great American values test: Influencing behavior and belief through television. Free Press.

Chicago Style (17th ed.) Citation

Ball-Rokeach, Sandra J., Joel W. Grube, and Milton Rokeach. The Great American Values Test: Influencing Behavior and Belief Through Television. New York: Free Press, 1984.

MLA (9th ed.) Citation

Ball-Rokeach, Sandra J., et al. The Great American Values Test: Influencing Behavior and Belief Through Television. Free Press, 1984.