APA (7th ed.) Citation

Larrick, N., & Melcher, D. (1956). Printing and promotion handbook: How to plan, produce and use printing, advertising, and direct mail (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Larrick, Nancy, and Daniel Melcher. Printing and Promotion Handbook: How to Plan, Produce and Use Printing, Advertising, and Direct Mail. 2nd ed. New York: McGraw-Hill, 1956.

MLA (9th ed.) Citation

Larrick, Nancy, and Daniel Melcher. Printing and Promotion Handbook: How to Plan, Produce and Use Printing, Advertising, and Direct Mail. 2nd ed. McGraw-Hill, 1956.