APA (7th ed.) Citation

Britt, S. H., & Lubawski, J. L. (1970). Consumer behavior in theory and in action. Wiley.

Chicago Style (17th ed.) Citation

Britt, Steuart Henderson, and James L. Lubawski. Consumer Behavior in Theory and in Action. New York: Wiley, 1970.

MLA (9th ed.) Citation

Britt, Steuart Henderson, and James L. Lubawski. Consumer Behavior in Theory and in Action. Wiley, 1970.