Cita APA (7th ed.)

Banks, S. (1965). Experimentation in marketing. McGraw-Hill.

Cita Chicago (17th ed.)

Banks, Seymour. Experimentation in Marketing. New York: McGraw-Hill, 1965.

Cita MLA (9th ed.)

Banks, Seymour. Experimentation in Marketing. McGraw-Hill, 1965.