APA (7th ed.) Citation

Cox, R. (1964). Theory in marketing: Second series/ edited by R. Cox, Wroe Alderson [and] Stanley J. Shapiro. Irwin.

Chicago Style (17th ed.) Citation

Cox, Reavis. Theory in Marketing: Second Series/ Edited by R. Cox, Wroe Alderson [and] Stanley J. Shapiro. Homewood, Ill: Irwin, 1964.

MLA (9th ed.) Citation

Cox, Reavis. Theory in Marketing: Second Series/ Edited by R. Cox, Wroe Alderson [and] Stanley J. Shapiro. Irwin, 1964.