Bliss, P. (1967). Marketing and the behavioral sciences; selected readings (2nd ed.). Allyn and Bacon.
Chicago Style (17th ed.) CitationBliss, Perry. Marketing and the Behavioral Sciences; Selected Readings. 2nd ed. Boston: Allyn and Bacon, 1967.
MLA (9th ed.) CitationBliss, Perry. Marketing and the Behavioral Sciences; Selected Readings. 2nd ed. Allyn and Bacon, 1967.
Warning: These citations may not always be 100% accurate.