Bliss, P. (1967). Marketing and the behavioral sciences; selected readings (2nd ed.). Allyn and Bacon.
Citação norma ChicagoBliss, Perry. Marketing and the Behavioral Sciences; Selected Readings. 2nd ed. Boston: Allyn and Bacon, 1967.
Citação norma MLABliss, Perry. Marketing and the Behavioral Sciences; Selected Readings. 2nd ed. Allyn and Bacon, 1967.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.