APA (7th ed.) Citation

Rivers, . W. . L. (1964). The mass media: Reporting, writing, editing. Harper and Row.

Chicago Style (17th ed.) Citation

Rivers, William L. The Mass Media: Reporting, Writing, Editing. New York: Harper and Row, 1964.

MLA (9th ed.) Citation

Rivers, William L. The Mass Media: Reporting, Writing, Editing. Harper and Row, 1964.