A guide for retail advertising and selling. Comprising a guide and reference to fair practice standards and definitions for retail advertising and selling, with dictionary index of trade terms, standards, descriptions, etc. - National association of better business bureaus (Cleveland, O. National association of better business bureaus, 1945)
"Published originally in 1932 as a "Guide for retail store advertising."-Introd.
Keywords: Retail trade; Advertising; Commercial products -- Dictionaries; Retail trade -- Terminology