The effects of mass media - Klaper, Joseph T.; Social Science Research Council. Public Library Inquiry (New York Columbia University, Bureau of Applied Social Research, 1949)
Introduction.-Memorandum 1 : The impact of mass media upon public taste.-Memorandum 2 : The comparative effects of various mass media.-Memorandum 3 : The functions and effects pf escapistic communication.-Memorandum 4 : Mass media and persuasion.-Bibliography : 9 leavest at end.
"A report to the director of the Public Library Inquiry."
Keywords: Communication