Edwards, C. M., Jr, & Howard, W. H. (1946). Retail advertising and sales promotion (Rev. ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationEdwards, Charles Mundy, Jr, and William H. Howard. Retail Advertising and Sales Promotion. Rev. ed. New York: Prentice-Hall, 1946.
MLA (9th ed.) CitationEdwards, Charles Mundy, Jr, and William H. Howard. Retail Advertising and Sales Promotion. Rev. ed. Prentice-Hall, 1946.
Warning: These citations may not always be 100% accurate.