Edwards, C. M., Jr, & Howard, W. H. (1946). Retail advertising and sales promotion (Rev. ed.). Prentice-Hall.
Citace podle Chicago (17th ed.)Edwards, Charles Mundy, Jr, a William H. Howard. Retail Advertising and Sales Promotion. Rev. ed. New York: Prentice-Hall, 1946.
Citace podle MLA (9th ed.)Edwards, Charles Mundy, Jr, a William H. Howard. Retail Advertising and Sales Promotion. Rev. ed. Prentice-Hall, 1946.
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