Marketing approaches in Dulaang UP's JB - Gillego, Catherine C.; Viray, Bryan L. (Quezon City College of Arts and Letters, University of the Philippines Diliman, 2017)
Thesis (B.A. in Theatre Arts)--College of Arts and Letters, University of the Philippines Diliman, June 2017.
Includes bibliographic references and appendices
Keywords: Theater -- Marketing; Theater management -- Philippines