00000nam a2200000 i 4500 UP-8027390931316793096 Buklod 20260213105306.0 m |o d | ta 260212s20192019nyu a r b|||| u|eng d 9781138595422 (pbk) 20811213 LBSOR/DLC eng LBSOR rda UPC eng P 96 .S78 D69 2019 Dowling, David Oakey 1967- author. Immersive longform storytelling media, technology, audience David O. Dowling. New York London Routledge, Taylor & Francis Group 2019. viii, 207 pages illustrations 23 cm text rdacontent unmediated rdamedia volume rdacarrier Recommending faculty - Rose Arong Includes bibliographical references and index. Multimedia narratives: the "snow fall" revolution and beyond -- Social media and the online reading revival -- On-demand TV and the binge-watching revolution -- Content marketing's immersive transmedia storytelling -- Audio immersion: the case of the podcast -- The interactive online documentary: origins and emerging production practices -- The 360/VR documentary: tech industry and sports media case studies -- Conclusion: the immersed journalist. "A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity. David O. Dowling argues that although developments in media technology have enabled the ascendance of nonfictional storytelling to new heights through new forms, it has done so at the peril of these intensely persuasive designs becoming deployed for commercial and political purposes. He shows how traditional boundaries separating genres and dividing editorial from advertising content have fallen with the rise of media hybridity, drawing attention to how the principle of an independent press can be reformulated for the digital ecosystem. Immersive Longform Storytelling is a compelling examination of storytelling, covering multimedia features, on-demand documentary television, branded digital documentaries, interactive online documentaries, and podcasting. This book's focus on both form and effect make it a fascinating read for scholars and academics interested in storytelling and the rise of new media"-- Provided by publisher. Digital storytelling. Documentary mass media. Online journalism. Storytelling in mass media. Storytelling Interactive multimedia. FO UPCEB CEBU-LAHUG P 96 .S78 D69 2019 Book