TY - BOOK T1 - Marketing the core A1 - Kerin, Roger A. A1 - Hartley, Steven W. LA - English ED - International Student Edition UL - https://tuklas.up.edu.ph/Record/UP-8027390931316739082 OP - 595 NO - Includes index. CN - HF 5415 K452 2024 SN - 9781266807961 KW - Marketing. ER -