Marketing communications integrating online and offline, customer engagement and digital technologies

書目詳細資料
Main Authors:	Smith, P. R. (Paul Russell) 1957- (Author), Zook, Ze (Author)
格式:	圖書
語言:	English
出版:	London Kogan Page ©2024.
版:	8th edition.
主題:	Communication in marketing. Advertising.