Marketing communications integrating online and offline, customer engagement and digital technologies

Detalles Bibliográficos
Main Authors:	Smith, P. R. (Paul Russell) 1957- (Author), Zook, Ze (Author)
Formato:	Libro
Idioma:	English
Publicado:	London Kogan Page ©2024.
Edición:	8th edition.
Subjects:	Communication in marketing. Advertising.