Cita APA (7th ed.)

Smith, P. R., & Zook, Z. (2024). Marketing communications: Integrating online and offline, customer engagement and digital technologies (8th edition.). Kogan Page.

Cita Chicago (17th ed.)

Smith, P. R., i Ze Zook. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. 8th edition. London: Kogan Page, 2024.

Cita MLA (9th ed.)

Smith, P. R., i Ze Zook. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. 8th edition. Kogan Page, 2024.