Data is everybody's business the fundamentals of data monetization

Data is everybody's business the fundamentals of data monetization

"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--

Xehetasun bibliografikoak
Egile Nagusiak: Wixom, Barbara Haley 1969- (Egilea), Beath, Cynthia Mathis 1944- (Egilea), Owens, Leslie (Leslie Ann) 1972- (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Cambridge, Massachusetts, London, England The MIT Press [2023]
Saila:Management on the cutting edge
Gaiak:
Big data > Economic aspects.
Data mining > Economic aspects.
Electronic data processing > Economic aspects.