Small-scale influence analyzing the relationship of nano-influencers' credibility and consumers' purchase intentions among Generation Z in Metro Manila

Small-scale influence analyzing the relationship of nano-influencers' credibility and consumers' purchase intentions among Generation Z in Metro Manila

Bibliographic Details
Main Authors: Cruz, Kyla Marie Z. (Author), Legaspi, Lara Sophia C. (Author)
Format: Thesis
Language:English
Subjects:
Internet personalities > Philippines > Metro Manila.
Consumers' preferences > Philippines > Metro Manila.
Brand choice > Philippines > Metro Manila.
Generation Z > Philippines > Metro Manila.