Small-scale influence analyzing the relationship of nano-influencers' credibility and consumers' purchase intentions among Generation Z in Metro Manila - Cruz, Kyla Marie Z.; Legaspi, Lara Sophia C. (2025)
Thesis (Bachelor of Science in Management Economics)--University of the Philippines Baguio, June 2025.
Includes bibliographical references.
Keywords: Internet personalities -- Philippines -- Metro Manila; Consumers' preferences -- Philippines -- Metro Manila; Brand choice -- Philippines -- Metro Manila; Generation Z -- Philippines -- Metro Manila