Understanding low-calorie sweetener preferences among Filipino consumers a conjoint analysis investigation of choice drivers

Amid rising global health consciousness, low-calorie sweeteners (LCS) have gained prominence as viable sugar alternatives. However, in the Philippine market, their adoption remains modest due to concerns over taste, price sensitivity, and limited consumer familiarity. This study aimed to assess Fili...

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Detalles Bibliográficos

Autor principal:	Gregorio, Catherine Lloyd T. (Autor)
Otros Autores:	Francisco, Maria Leonora Lotis dL (adviser.)
Formato:	Tesis
Lenguaje:	English
Materias:	Nutrition surveys > Philippines. Food preferences > Philippines. Low-calorie sweeteners. Marketing strategies.
Acceso en línea:	Available for University of the Philippines Diliman via Digital Archives. Click here to access