Understanding low-calorie sweetener preferences among Filipino consumers a conjoint analysis investigation of choice drivers

Amid rising global health consciousness, low-calorie sweeteners (LCS) have gained prominence as viable sugar alternatives. However, in the Philippine market, their adoption remains modest due to concerns over taste, price sensitivity, and limited consumer familiarity. This study aimed to assess Fili...

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Bibliographic Details

Main Author:	Gregorio, Catherine Lloyd T. (Author)
Other Authors:	Francisco, Maria Leonora Lotis dL (adviser.)
Format:	Thesis
Language:	English
Subjects:	Nutrition surveys > Philippines. Food preferences > Philippines. Low-calorie sweeteners. Marketing strategies.
Online Access:	Available for University of the Philippines Diliman via Digital Archives. Click here to access