Understanding low-calorie sweetener preferences among Filipino consumers a conjoint analysis investigation of choice drivers

Amid rising global health consciousness, low-calorie sweeteners (LCS) have gained prominence as viable sugar alternatives. However, in the Philippine market, their adoption remains modest due to concerns over taste, price sensitivity, and limited consumer familiarity. This study aimed to assess Fili...

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Detalhes bibliográficos

Autor principal:	Gregorio, Catherine Lloyd T. (Autor)
Outros Autores:	Francisco, Maria Leonora Lotis dL (adviser.)
Formato:	Tese
Idioma:	English
Assuntos:	Nutrition surveys > Philippines. Food preferences > Philippines. Low-calorie sweeteners. Marketing strategies.
Acesso em linha:	Available for University of the Philippines Diliman via Digital Archives. Click here to access