Determinants to the adoption of social media marketing among MSMEs in Tacloban City a case of typhoon resilient MSMEs

Determinants to the adoption of social media marketing among MSMEs in Tacloban City a case of typhoon resilient MSMEs

The Philippines is a typhoon-prone country due to its geographic location. Hence, business resilience is a critical characteristic that the country's MSMEs must possess in order to continue operating despite the impacts of the disasters. Social media marketing proved to be an essential tool hel...

Ful tanımlama

Detaylı Bibliyografya
Asıl Yazarlar: Capili, Roselyn A. (Yazar), Contapay, Damsel M. (Yazar), Dacuyan, Flordeliz B. (Yazar), Ontuca, Shara C. (Yazar)
Materyal Türü: Tez
Dil:English