Determinants to the adoption of social media marketing among MSMEs in Tacloban City a case of typhoon resilient MSMEs
The Philippines is a typhoon-prone country due to its geographic location. Hence, business resilience is a critical characteristic that the country's MSMEs must possess in order to continue operating despite the impacts of the disasters. Social media marketing proved to be an essential tool hel...
| Principais autores: | , , , |
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| Formato: | Tese |
| Idioma: | English |