Application of atmospherics in the interior design of selected retail stores
Atmospherics plays a vital role in shaping customer behavior and enhancing in-store experiences through the use of sensory and design elements. Grounded in Kotler’s (1973) theory, this study examined how ambient and design strategies influence shopper perceptions in selected local and international...
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Thesis |
| 语言: | English |
| 主题: | |
| 在线阅读: | Available for University of the Philippines Diliman via Digital Archives. Click here to access |