Application of atmospherics in the interior design of selected retail stores

Atmospherics plays a vital role in shaping customer behavior and enhancing in-store experiences through the use of sensory and design elements. Grounded in Kotler’s (1973) theory, this study examined how ambient and design strategies influence shopper perceptions in selected local and international...

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書目詳細資料
主要作者:	Bunag, Marie Antonette G. (Author)
其他作者:	Mayo, Adelaida V. (adviser.)
格式:	Thesis
語言:	English
主題:	Store decoration > Philippines > Metro Manila. Consumer behavior > Philippines. Interior decoration > Stores > Philippines. Atmospherics. Stores, Retail.
在線閱讀:	Available for University of the Philippines Diliman via Digital Archives. Click here to access