Application of atmospherics in the interior design of selected retail stores

Atmospherics plays a vital role in shaping customer behavior and enhancing in-store experiences through the use of sensory and design elements. Grounded in Kotler’s (1973) theory, this study examined how ambient and design strategies influence shopper perceptions in selected local and international...

詳細記述

書誌詳細
第一著者:	Bunag, Marie Antonette G. (著者)
その他の著者:	Mayo, Adelaida V. (adviser.)
フォーマット:	学位論文
言語:	English
主題:	Store decoration > Philippines > Metro Manila. Consumer behavior > Philippines. Interior decoration > Stores > Philippines. Atmospherics. Stores, Retail.
オンライン･アクセス:	Available for University of the Philippines Diliman via Digital Archives. Click here to access