Application of atmospherics in the interior design of selected retail stores

Atmospherics plays a vital role in shaping customer behavior and enhancing in-store experiences through the use of sensory and design elements. Grounded in Kotler’s (1973) theory, this study examined how ambient and design strategies influence shopper perceptions in selected local and international...

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Bibliographic Details
Main Author:	Bunag, Marie Antonette G. (Author)
Other Authors:	Mayo, Adelaida V. (adviser.)
Format:	Thesis
Language:	English
Subjects:	Store decoration > Philippines > Metro Manila. Consumer behavior > Philippines. Interior decoration > Stores > Philippines. Atmospherics. Stores, Retail.
Online Access:	Available for University of the Philippines Diliman via Digital Archives. Click here to access