Application of atmospherics in the interior design of selected retail stores

Atmospherics plays a vital role in shaping customer behavior and enhancing in-store experiences through the use of sensory and design elements. Grounded in Kotler’s (1973) theory, this study examined how ambient and design strategies influence shopper perceptions in selected local and international...

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Podrobná bibliografie
Hlavní autor:	Bunag, Marie Antonette G. (Autor)
Další autoři:	Mayo, Adelaida V. (adviser.)
Médium:	Diplomová práce
Jazyk:	English
Témata:	Store decoration > Philippines > Metro Manila. Consumer behavior > Philippines. Interior decoration > Stores > Philippines. Atmospherics. Stores, Retail.
On-line přístup:	Available for University of the Philippines Diliman via Digital Archives. Click here to access