Application of atmospherics in the interior design of selected retail stores

Atmospherics plays a vital role in shaping customer behavior and enhancing in-store experiences through the use of sensory and design elements. Grounded in Kotler’s (1973) theory, this study examined how ambient and design strategies influence shopper perceptions in selected local and international...

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Detalles Bibliográficos
Autor Principal:	Bunag, Marie Antonette G. (Author)
Outros autores:	Mayo, Adelaida V. (adviser.)
Formato:	Thesis
Idioma:	English
Subjects:	Store decoration > Philippines > Metro Manila. Consumer behavior > Philippines. Interior decoration > Stores > Philippines. Atmospherics. Stores, Retail.
Acceso en liña:	Available for University of the Philippines Diliman via Digital Archives. Click here to access